Author Details

Adam Khanna

GOALS Marketing Partner

Mon 1st September 2025 @ 10:00 AM

GOALS Teams Up With SAMH To Champion Mental Wellbeing

GOALS is proud to announce a new partnership with Scottish Action on Mental Health, aimed at promoting positive mental health and wellbeing across our clubs and communities.

This collaboration will harness the power of football to bring people together, break down stigma and encourage open conversations around mental health. Both GOALS and SAMH share a commitment to creating welcoming spaces where people can connect, feel supported and access the help they need.

Marcus Strudwick, National Learning & Development Manager at GOALS, said:

“At GOALS we’re proud to be teaming up with SAMH in Glasgow and Aberdeen. Football has always been more than just a game, it’s about community, connection, and wellbeing. This partnership allows us to shine a light on the importance of mental health in Scotland while giving our players and communities access to the support they might need. We can’t wait to see the positive impact this collaboration will bring.”

As part of the relationship, events will be hosted at Goals Glasgow South, Goals Glasgow West and Goals Aberdeen. These events will give local people the opportunity to meet SAMH representatives, discover mental health resources and learn practical steps for supporting their own wellbeing and that of others.

A spokesperson for SAMH added: 

"We are delighted to be partnering with GOALS at their Glasgow and Aberdeen sites. At SAMH we are committed to raising the awareness of mental health and wellbeing nationwide, through our 70 plus community services, policy and campaign work and great partnerships. GOALS is a partner who share our core values and put the wellbeing of their community front and centre. We look forward to a productive and effective relationship!" 

This initiative reinforces GOALS' belief that football is more than just a game - it's a platform for building community, encouraging positive lifestyles and supporting each other both on and off the pitch.

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