Mon 1st May 2023 @ 12:00 PM

GOALS and Britvic Soft Drinks unite to bring MAXimum refreshment to small-sided football in exclusive partnership

GOALS, the UK’s premier operator of small-sided football facilities with 43 clubs across the country, is set to bring MAXimum refreshment to small-sided football through its exclusive partnership with leading soft drinks manufacturer, Britvic.

The partnership will see Britvic own brands such as Robinsons, J2O and Tango on sale as well as the PepsiCo range including Pepsi and Pepsi MAX. Britvic has been responsible for making, marketing and selling PepsiCo products in the UK since 1987, with the launch of Pepsi MAX in 1993 offering maximum taste and no sugar.

Pepsi MAX has a long history of supporting live sport and as sponsors of UEFA Champions League, its most recent advert features footballers Jack Grealish, Leah Williamson, Son Heung-min and Vinicius Junior having an impromptu kick about in front of Wembley Stadium’s Olympic Steps.

The collaboration between GOALS and Britvic will see all 43 GOALS clubs pouring Pepsi MAX and giving fans the chance to win tickets to UEFA Champions League matches.

GOALS players will also be getting in on the action, with UEFA Champions League takeovers at its Wembley and Ruislip sites – featuring revamped interiors, customised foosball tables and Champions League themed VIP zones.

To support the launch, the partnership debuts with a GOALS[+] exclusive, an unparalleled opportunity for football fans to win 2 x Champions League Final tickets along with a deluxe hotel stay. Details can be found at: 

Adam Russell, Director of Foodservice and Licensed at Britvic, said:
“We are delighted to announce that Pepsi is the official soft drinks partner for GOALS. At Britvic, we pride ourselves on providing consumers with a wide choice of quality soft drinks to suit their tastes and different occasions and with this sponsorship, we’re excited to be offering the GOALS members a selection of our iconic and much-loved brands as well as executing great activations at the GOALS clubs during the tournament.”

Jordan Longmuir, Finance Director at GOALS, said:
”We are delighted to be partnering with Britvic to bring their range of products to our clubs. Pepsi MAX is a brand that goes hand in hand with football with a history of working with the biggest names in world football. We look forward to working together to provide unexpected and unrivalled football experiences to the GOALS community with the aim of encouraging more people to put on their football boots and get on the pitch.”

About Britvic

Britvic is an international soft drinks business rich in history and heritage. Founded in England in the 1930s, it has grown into a global organisation with 39 much-loved brands sold in over 100 countries.

The company combines its own leading brand portfolio including Fruit Shoot, Robinsons, Tango, J2O, London Essence, Teisseire and MiWadi with PepsiCo brands such as Pepsi, 7UP and Lipton Ice Tea which Britvic produces and sells in Great Britain and Ireland under exclusive PepsiCo agreements.

Britvic is the largest supplier of branded still soft drinks in Great Britain and the number two supplier of branded carbonated soft drinks in Great Britain. Britvic is an industry leader in the island of Ireland with brands such as MiWadi and Ballygowan, in France with brands such as Teisseire, Pressade and Moulin de Valdonne and in its growth market, Brazil, with Maguary, Bela Ischia and Dafruta. Britvic is growing its reach into other territories through franchising, export and licensing.

Britvic is a purpose driven organisation with a clear vision and a clear set of values. Our purpose, vision and values sit at the heart of our company, driving us forward together to create a better tomorrow. We want to contribute positively to the people and world around us. This means ensuring that our sustainable business practices, which we call Healthier People, Healthier Planet, are embedded in every element of our business strategy.

Britvic’s purpose: Enjoying life’s everyday moments

Britvic’s vision: To be the most dynamic soft drinks company, creating a better tomorrow

Britvic’s values: We care, We’re courageous, Own it, Stronger together, Act with Pace

Britvic is listed on the London Stock Exchange under the code BVIC and is a constituent of the FTSE 250 index.

Find out more at

For partnership opportunities and media enquiries, please contact:

Corrie Kane-Thom
National Marketing Manager
Tel: 01355 340 260

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