Harry Kane and Jesse Lingard have been England’s standouts in Russia so far and they lead the way as the country’s World Cup social media stars too – says new insight from GOALS, the UK’s leading 5-a-side football provider.
In an analysis of all World Cup players’ social media content during the World Cup group stages, Golden Boot leader Kane was the highest ranked Englishman (19th) when measured by total follower actions, while Lingard is the only ‘Lion’ in the top 20 list ranked by actions per follower.
However, both lag a long way behind the leaders on both fronts with Cristiano Ronaldo, unsurprisingly, top of the league based on total follower actions and Mexico’s Edson Álvarez showing others how it’s done in the actions per follower table.
The study by GOALS, supported by social intelligence from Shareablee, studied the social outputs and audience reactions on Twitter, Facebook and Instagram of all World Cup group stage players with a following of at least 100,000, from June 14 to June 28 inclusive.
The GOALS 5-a-side social media all-stars, measured by total follower actions, are:
1. Cristiano Ronaldo (Portugal) 81,495,366 total actions
2. Neymar (Brazil) 57,402,960
3. Sergio Ramos (Spain) 16,414,440
4. Marcelo (Brazil) 13,052,084
5. Paul Pogba (France) 11,130,803
19. Harry Kane (England) 4,025,442
While, the GOALS 5-a-side social media all-stars, measured by actions per follower – arguably a more accurate measure of players engaging with their captive audience – are:
1. Edson Álvarez (Mexico) 476,807 actions (a) 340,245 followers (f) 1.40 a per f
2. Nemanja Matić (Serbia) 1,380,254 1,081,665 1.28
3. Granit Xhaka (Switzerland) 3,268,306 2,645,034 1.24
4. Yuto Nagatomo (Japan) 1,459,697 1,257,936 1.16
5. Alfreð Finnbogason (Iceland) 116,823 106,737 1.09
20. Jesse Lingard (England)3,414,7245,395,2030.63
GOALS’ Head of Marketing J.P. Murphy said: “Football fans love the role social media plays in bringing them closer to their heroes and this World Cup has only seen this taken to new levels.
“Today’s insight shows the incredible reach of many footballing superstars while also showcasing the players from a variety of countries who don’t just excite their followers on the pitch but also engage with them brilliantly through Twitter, Facebook and Instagram as well. It will be fascinating to see who tops these tables at the end of the tournament.
“The role of social media in our own business is only continuing to grow too. At GOALS we are committed to utilising digital to improve and ease the 5-a-side experience for players across the country, such as by booking games via our app or by enjoying action replay videos at selected clubs.”
Today’s social media World Cup insight is the latest strand of GOALS’ Football Revolution campaign to encourage more people to get active and play football this summer. The campaign has included a range of customer special offers, has seen penalty spots being repainted as Red Squares and has led to players being asked ‘Are You Fan Enough?’ to enjoy free football at any of GOALS’ 43 English clubs during England World Cup matches.