We were able to secure former LCFC & England legend, Emile Heskey for a media appearance at Goals Leicester.
Emile was on show due to the obvious local connections and also enhanced media interest due to the England vs Switzerland friendly being held at the King Power stadium on Tuesday night. Emile looked resplendent in his branded Goals polo-shirt!
His appearance generated a live interview on Sky Sports News, which was repeated several times throughout Sunday, as well as a live interview on Talksport – also used in their sports news bulletins.
As well as this, Press Association and representatives from national press and local press, Leicester Mercury were on hand for interviews and pics too – some of which are on the right… Coverage will appear on Monday and Tuesday mostly.
This follows on from two successful, similar press events during the World Cup/Summer campaign with Nigel Martyn at Leeds Goals and the Scotland 1998 squad in Glasgow.